This weekend I got a personal insight into the psychology behind the crowdfunding craze.
My wife and I were big fans of a show called "Three Sheets" from the new defunct MOJO HD network. If you haven't seen it, the comedic host of the show (Zane Lamprey) travels around the world engaging in local drinking customs and traditions. It's fun, funny, and even kind of educational. We loved it! (There are some free episodes on YouTube, but the video quality is pretty bad. You can buy streaming episodes on Amazon, if you like the show.)
It wasn't until I was talking to my wife a few minutes later that I realized my logical fallacy. I was ready, willing and able to pay $25.00 for their Kickstarter campaign, but I didn't want to spend $2.99 to watch a completed episode of the show. In fact, I can buy every single episode of "Chug" for less than I was willing to donate on Kickstarter.
The brain works in mysterious ways...